Clarity Growth Ads
Examples

How we approach common situations.

Four scenarios we see again and again in Google Ads accounts, and how we handle them.

Please note: these are illustrative scenarios based on typical situations. Figures show the kind of change we aim for and are not the results of a named client or a guarantee of future performance.
E-commerce

One flat Shopping campaign, rebuilt around margin

+40%
Illustrative return on ad spend

Every product in a single undifferentiated Shopping campaign means high-margin items compete with low-margin ones for the same budget. We segment the feed and campaign structure by actual product margin.

Challenge
No margin-based bidding
Approach
Feed segmentation + Performance Max restructure
Timeframe
Typically 3–6 months
Lead generation

Cheap leads that sales never accepts

−35%
Illustrative cost per qualified lead

A low cost per lead can hide a quality problem. By importing offline conversions from the CRM, Google learns which clicks became real customers and optimises toward them.

Challenge
Low sales-accepted rate
Approach
Offline conversion import + qualification criteria
Timeframe
Typically 2–4 months
Local services

Wasted spend on irrelevant searches

−25%
Illustrative wasted spend

Broad match without guardrails drifts toward searches that never convert. A search-term review, negative keywords and tighter match types move budget back to buyers.

Challenge
Irrelevant search terms
Approach
Search-term audit + negatives + restructure
Timeframe
Typically 1–2 months
Multi-account

Five accounts, five logins, no overview

1 view
Illustrative reporting simplification

Teams managing several Google Ads accounts lose time switching between them. A single dashboard shows spend and results for every account side by side.

Challenge
Fragmented reporting
Approach
Client dashboard + monthly reporting
Timeframe
Set up in days

Recognise your account in one of these?

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